10 Reasons Your Business Should Bother With Pinterest?

Pinterest is getting a lot of publicity among businesses and consumers alike. Although Pinterest is still relatively new, it is fast becoming an integral part of Internet marketing strategy for any businesses, however small and large.

A small business can use Pinterest to deliver content, promote products, attract new customers, and much more. ?Businesses can also include ?Pin it? buttons on their websites and blogs to make it easy for users to share items from the company?s website on Pinterest.

However, in spite of the benefits and wide-spread media coverage, many small businesses have failed to leverage Pinterest for the benefit of the business. ?In this article, we will take a look at ten important reasons why it is important for you to devote time and resources towards marketing your business on Pinterest.

Why Are People Using Pinterest?

Pinterest is the fastest growing social network. There is a good reason behind its popularity among businesses and consumers alike. It is unique? and very different to other social networks. It offers a fun way for users to discover and explore content and provides business with an innovative way to showcase their content, products or services. Following are some of the main reasons for using Pinterest. A comparison with Facebook is included so you can see how Pinterest is already out-performing Facebook in many areas.

There are several reasons your business should bother with Pinterest. The main reasons are discussed below.

1. Build Your Audience

Pinterest offers a very effective way for businesses to target consumers and expand their reach. Pinterest has a stronger presence than many of the other social networks among young adults, creative users, women as well as ?retail consumers.

In addition to attracting consumers, Pinterest is also great for cultivating relationships with other businesses and professionals. Each time you ?repin?, ?like,?, or ?comment? on other user?s content, you will get noticed and it will help to cultivate relationships with them.

2. Increase E-Commerce Sales

Pinterest is one of the most effective social networks for increase e-commerce sales. It out-performs other leading social networks including Facebook, Twitter and Google Plus.

Pinterest traffic offers higher overall sales potential than other social networks.A study by Bizrate Insights has found that a user that arrives at your site from Pinterest is 72 percent more likely to find and buy a product from your website than a Facebook user.

3. Generate Traffic

According to HubSpot, any business that relies on driving a high-volume of website traffic to increase sales, should consider joining Pinterest. Early research indicates that Pinterest is more effective for driving traffic to website compared to other social networking sites. Many sites that use Pinterest are reporting more traffic from Pinterest than even Facebook.

4. Obtain Links

Pinterest is also a great way to obtain links to your content, website or blog. Every time a user pins your website content, the pin will include a link back to your website.

HubSpot have claimed in one of their reports that their blog had accumulated over 600 links from Pinterest in just two weeks. This just goes to show the back-link potential of Pinterest.

You also get to link to your website, blog and social profiles in your profile that is displayed prominently whenever someone accesses your pins.

5. Showcase Your Products & Inspire Purchases

The visual nature of Pinterest makes it ideal for showcasing your products in an appealing fashion. Although Pinterest can be used to promote the products of any business, it has proven particularly effective for retailers and products where the visual display is critical to the buying decision of customers e.g. food, fashion, interior decoration, and many more.

Pinterest is also better that Facebook and other social networks for inspiring purchases. A survey of online shoppers, conducted by BizRate Insights, reveals Pinterest motivates more online purchases than Facebook. ?Pinterest proved a more popular destination for shopping inspiration and product discovery than Facebook.? 69% of online consumers who visit Pinterest have found an item they?ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.

6. Powerful Tool for Brand Association

Pinterest also appears to be stronger for brand association than other social networks.? 43% of Pinterest members agree that they use Pinterest to ?associate with retailers or brands with which I identify,? compared to just 24% of Facebook users who agree to the same use with Facebook.

A separate study by Comscrore and Shop.Org? found that Pinterest users outperform Facebook users in the number of businesses or brands they follow. The study found that online consumers in US on an average follow 9.3 retail brands on Pinterest as compared to 6.9 on Facebook. Similar results apply to other countries.

7. Great Way to Deliver Content

Pinterest offers a unique way to deliver content to your audience. It is very different from other social networks and allows you to showcase content in a visually appealing fashion. It allows users to visually share, curate, and discover new interests by posting, also known as ?pinning,? images or videos to their own or others? pinboards.

8. Get New Customers For Your Business

Studies show that Pinterest is better that Facebook for introducing more new customers to a business than any other social network. It generates more new referrals than Facebook, Twitter and Google Plus. This is confirmed by the findings of a study conducted by Venturebeat.

9. Pinterest Users Spend More

Studies also show that users who arrive at a website from Pinterest spend more than users that arrive from other social networks. Another study shows that Pinterest also generates more revenue per click than Facebook.

A study by Venturebeat has found that Pinterest generates over four times as much revenue per click (attributable to first touch) as Twitter and 27% more revenue per click than Facebook.

Image Source: Venturebeat

10. Rising Share of Social Commerce

Although, Pinterest is already out-performing other social networks, its total share of social commerce is set to increase even further. In the 2nd quarter of 2011 Pinterest represented 1.2% of total social media revenue for e-commerce sites. It now represents 17.4%. Its share is increasing every day while Facebook?s share has dropped from 86% last year to 60%. Venturebeat projects that Pinterest will be responsible for 40% of social media e-commerce transactions by end of 2012.

Further Reading:

If you want to start using Pinterest for your business, don?t forget to read this excellent guide on Pinterest for Business created by Hubspot.

What About You?

If used correctly, Pinterest can prove to be a very valuable asset for your business, particularly if you are in the retail business. Do you use Pinterest to promote your business? We would like to hear from you. Please add your response by leaving a comment below.

If you like this article, please share it!

Source: http://www.kronikmedia.co.uk/blog/why-pinterest-for-business/5987/

game of thrones season 2 dierks bentley kenny chesney blake shelton academy of country music awards brad paisley zac brown band